[ Case Study #001 ] · Footwear DTC

One engagement.
$6.4M in total impact.

A major Colombian footwear company, $30M+ in annual ecommerce revenue, came to us with broken unit economics they couldn't diagnose. Sixteen months later, the numbers speak for themselves.

$30M+
Annual ecommerce revenue
$1.2M
Annual shipping costs eliminated
$5.2M
Previously blocked revenue, unlocked
$6.4M
Total P&L impact, single engagement
01 The Challenge

Carrier costs were consuming over 18% of revenue. A 3PL relationship carried uncapped surcharges and zero SLA enforcement. Returns ran at near-full loss. Leadership knew the operation was broken. They just couldn't isolate the causes, let alone price them.

  • 18%+ of revenue lost to carriers
  • Uncapped 3PL surcharges, no SLAs
  • Returns at near-total loss
02 Our Approach

We ran a full carrier invoice audit across three carriers, then 3PL contract forensics with a legal gap analysis. We redesigned the returns flow with label arbitrage, and restructured the prep center to unlock idle capacity that was quietly costing money to maintain.

  • Line-by-line carrier audit, 3 carriers
  • 3PL contract forensics + legal gap analysis
  • Returns redesign with label arbitrage
  • Prep center capacity restructuring
03 The Outcome

$1.2M in annual shipping costs eliminated, recurring. Sales channels that had been technically available but operationally unreachable were reopened, generating $5.2M in revenue the business had demand for but couldn't service. Total P&L impact: $6.4M from a single engagement.

  • $1.2M recurring shipping savings
  • $5.2M in reopened revenue channels
  • 96.88% returns recovery rate
Anchor client · Beckett Simonon · 16-month operating partnership
96.88%
Returns recovery rate
$5.38M
Retail value recovered
+145K
Orders processed
16 mo
Operating partnership
"We didn't need another audit. We needed someone who understood what a bad carrier contract actually costs, and had the infrastructure to fix it. That's a different skill set entirely."
Founder, $22M ecommerce brand

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